What is YouTube SEO?
YouTube SEO is the process of optimizing your channel and videos on the YouTube platform to increase their visibility and position in search results. As with traditional SEO, it's all about the content itself. But the most important thing is how engaging our videos are
In YouTube SEO activities, it is important to understand YouTube's algorithms, which, like other social media algorithms, promote content based on factors such as watch time, user engagement, and relevance of content to viewers' interests. Descriptions and key phrases are much less important, but they can't be left out!
An effective YouTube SEO strategy utilizes all of these elements and allows you to reach a wider audience, increase views and subscriptions, thereby strengthening your online presence. In order to realize the full potential of YouTube SEO, it should be effectively combined with social media marketing, which increases reach and engagement on various social media platforms.
YouTube SEO optimization is based on 2 basic elements. The first is optimizing the channel itself, and the second is working with individual videos.
In the case of YouTube SEO, the most important thing is to optimize elements such as:
Name of the uploaded file The file name itself is important information about the content of the video. Instead of a random one, it is better to use one that contains a keyword describing the topic of the uploaded video.
Movie Title This is one of the key elements that affects the click-through rate and is important to the algorithm. A good headline should be interesting, clickable, and contain a keyword.
YouTube Video Description allows you to add up to 5,000 characters including spaces to your video description. This is an ideal space to use keywords and describe the content of the video. However, it's also a place where you can easily suggest more content on your channel or encourage people to subscribe, comment and like.
YouTube keywords (tags) Thanks to them, YouTube can better understand what the given video is about and rank it accordingly.
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In addition, the following elements are important in the YouTube algorithm:
Comments and Likes More comments and likes per view means a better chance that YouTube video ratings will find the material more engaging and increase its rank.
Channel subscriptions The higher their number, the stronger the signal to the YouTube algorithm that the content is valuable and well received by viewers.
CTR More frequently clicked video thumbnails mean a higher chance of ranking high in the YouTube search engine results.
Video Length and User Watch Time The higher the average percentage of views a video has, the more likely it is to be noticed by the YouTube algorithm.
Number of shares The more often a video is shared, the more likely it is to rank high in search results.
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