Faceted Navigation - what is it and how does it affect SEO?

What is faceted navigation? Faceted navigation is nothing more than the popular filters that can be found in many online stores. They allow you to filter products with regard to specific properties. Thanks to this, the user can narrow down the number of displayed products to those that meet the selected characteristics. Importantly, the availab

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How to prepare for a business meeting?

Building trust in a business conversation will also be easier if you gather information about the person you are talking to. In order to make the meeting successful and the client does not feel like one of many, before the meeting, familiarize yourself with the industry in which he operates, his current activities, goals and values ??of his company

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What is ad fatigue?

Advertising fatigue is a phenomenon in which viewers, consumers, or recipients become bored or indifferent to repetitive advertising content. This can happen when a given advertising campaign is intensively repeated over a long period of time or when the advertising content becomes predictable and monothematic. In the case of advertising on Faceboo

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Google Ads in 2023 - The most important changes in a nutshell

The year 2023 will surely be remembered as the beginning of the era of artificial intelligence. Boom and new tools appearing at every turn implementing solutions straight out of sci-fi movies have become a reality. As one of the largest technology companies in the world, Google is not far behind the competition. The key change is certainly th

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A Practical Guide to YouTube SEO

YouTube SEO means optimizing your channel and videos for the second largest search engine in the world – YouTube. Learn how to get more views and subscribers! What is YouTube SEO? YouTube SEO is the process of optimizing your channel and videos on the YouTube platform to increase their visibility and position in search results. As with traditio

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